The Indiana Economic Development Corporation is deploying a new marketing campaign aimed at reducing the state’s unemployment rate.
Governor Mike Pence often said on the campaign trail he wanted to make Indiana the state that works. The Indiana Economic Development Corporation is borrowing that slogan for its new marketing campaign.
State Secretary of Commerce Victor Smith says the campaign will use a broad-based approach that incorporates its new website.
With a month still to go this year, the Indiana Economic Development Corporation Wednesday announced 2012 will set a record for commitments from companies to locate or expand operations in the state. But IEDC CEO Dan Hasler says he’d still like to see more of the commitments turn into actual jobs.